Why Brick-and-Mortar Businesses Need to Expand to an Online Store in 2022
The new year is officially underway, and a lot has changed for brick-and-mortar businesses. While consumers are fatigued from having to adapt to the limitations caused by the pandemic, there isn’t any guarantee that any of these changes won’t last well beyond 2022. Brick-and-mortar businesses have retained their presence in the market, but the Covid-19 pandemic has demonstrated the need for more diverse revenue streams. It’s time to consider deploying online stores alongside existing physical infrastructure.
How an Online Store Benefits You and Your Customers
Benefits for Consumers
Online sales were already on the increase before the pandemic kept people home. Some things consumers realised during their time at home was that there are advantages to shopping online. For one thing, they had access to a wider variety of products. It’s a lot easier to find a particular colour and size than it is in their local store.
Every detail that appeals to your shoppers is also an advantage for you. By starting an online business or adding an online store that runs in conjunction with your current business, you will be able to connect with more shoppers and give them more options to purchase the items they are looking for.
Benefits for You
The benefits of opening an online store are both short-term and long-term. Right now, it puts you in the thick of the competition while the impact of Covid is still uncertain. It’s a type of insurance that will protect your business even if we should end up in another lockdown.
While brick-and-mortar stores will still have an important role to play in the future, the popularity of shopping online looks likely to grow, even as the world enters the post-pandemic recovery phase. This is because of the convenience and range of choices offered online. Expanding your business will protect you no matter what changes in the future.
Build Relationships and Achieve Better Flexibility
Promoting your business online helps you learn more about your customers. You can collect more data and analyse what they like or don’t like, who is purchasing what, and what changes might benefit your business. You can also reach out to customers through social media and cultivate relationships. This helps build customer loyalty and motivates existing customers to share their experiences with friends and family.
Many brick-and-mortar businesses started looking for ways to adapt to the new retail environment, particularly where they didn’t have an online presence. With your own online store, it becomes far easier for you to achieve this level of adaptability.
Why Some Brick-and-Mortar Businesses Still Aren’t Onboard
We have identified three key reasons why brick-and-mortar businesses don’t currently have an online store: knowledge, time, and money.
Even if you have the ability to build your own store online, it takes a lot of time. Many business owners don’t have the resources they need to build and maintain an online business.
Even those who use platform services have to put a lot of time into creating themes, choosing which products to feature, maintaining inventory, and managing orders. The more successful they are, the more time it takes to manage the website, customers, sales, packaging, and shipping.
What Is the Engonos Difference?
At Engonos, we know how challenging making the move online can be. Often, business owners have relied on their brick-and-mortar stores for all of their sales. The idea of learning a new system of doing business is overwhelming. That’s why we give you more options and services to make the transition easier.
We are a family-owned business with 40 years of experience in both retail and wholesale businesses. We know what it takes to create a successful business.
The Engonos platform is designed and developed to provide easy solutions for all types and sizes of businesses. Simply choose the right plan
for your needs and you can start selling online today! Let us show you how to sell more products to more customers and make your online business a success!